Barcelona is not just a city; it is a brand known all over the world. Barcelona is a benchmark, a city closely linked to the latest international trends, as many of the companies that dictate these trends are based in the city.

Recently, the British newspaper The Telegraph declared Barcelona “the best city to visit in the world”, based on a long list of factors, from culture and history, to outdoor activities, transport and hospitality. As well as “world-class architecture, a thriving arts and culture scene and more than 25.000 hours of sunshine”.

The Catalan capital’s tourism and hospitality industry was precisely one of the key elements in achieving the number one ranking. The high number of world-class restaurants and hotels, the excellent connections to much of the world and all the inclusive options available to everyone are some of the city’s main credentials.

Can you imagine a better environment to specialize in the tourism and hospitality sector? Probably not. Let us detail the main reasons why Barcelona and BEBS are the best option for you to continue your training.

Before applying for the programme, you should know that the entire MBA is conducted in English, so you will need an advanced level to join us.

Internationally recognised tourism and hospitality industry

Barcelona’s tourism and hospitality industry is thus one of the most internationally recognised. The city receives around eight million tourists every year, according to the Barcelona Cultural Data Observatory. The Catalan capital is one of the world’s top tourist destinations. One of the favourite cities for booking holidays in Europe.

In Barcelona you have at your disposal 39 five-star hotels, 19 restaurants with at least one Michelin star and more than a hundred museums. The biggest companies and the best creative minds in the industry are present in Barcelona, allowing the city to be constantly evolving and at the forefront of innovation.

High-level professionals must also have high-level management skills. In the BEBS MBA in International Tourism and Hospitality Management, our students acquire the necessary skills for decision-making in the sector and learn the pillars of business management from a multidisciplinary perspective.

Design your own timetable by studying online

BEBS is a business school for people with different profiles. From recent graduates who want to choose a specialisation, to experienced professionals with a long track record in the tourism and hospitality industry who want to broaden their knowledge in order to move up in their companies or find new opportunities.

We know that not everyone has the availability to spend a year studying in Barcelona, so this MBA can also be done online. Following the same syllabus as the face-to-face mode, you will be able to follow the course from anywhere in the world.

You will have the opportunity to attend live classes and interact directly with your professors and classmates, or watch recorded classes at your convenience. The BEBS Virtual Campus will be the place where you will find general guidelines, academic material and grades, as well as a wide range of study resources.

An international environment perfect to establish connections

BEBS is a business school that has a community of students and alumni from over 120 different countries. We are proud of being a truly international school and how useful this is for any of our students.

By joining BEBS, you will have classmates from all over the world. This creates a diverse environment that will allow you to establish connections and find new opportunities with professionals with very different backgrounds. And also, it will get you interesting insights into how the same issues are addressed in distinct contexts.

In an industry as international and interconnected as Tourism and Hospitality, this becomes even more useful. Our students finish their MBA having extended the reach of their connections well outside of their country!

Learn from leading professionals in the sector

The MBA teaching staff is made up of professionals with years of experience working in the tourism and hospitality sector. Most of them work in large companies in Barcelona and Spain.

In this way, students receive training from professors who are not only experts in the field, but who are currently working at a high level on it. What better way to learn about the latest advances in the tourism and hospitality industry than to receive them from those who are applying them?

Being so connected to the industry, it is not uncommon for top-level managers and professionals to act as guest lecturers in the classes, to update information on today’s business world.

An innovative and up-to-date curriculum

Our MBA in International Tourism and Hospitality Management has been designed with innovation at its core. The school aims to integrate itself into the city’s thriving innovation ecosystem to provide its students with a valuable and memorable learning experience.

The programme is eminently practical; the classes are designed not only to master the theory, but to learn how it is actually applied when working in the sector. We train specialised professionals who are ready to work in the industry as soon as they graduate.

In addition, the MBA modules are constantly being revised to look for the latest trends and include them in the curriculum. By joining this programme, you will learn the latest in topics such as event planning, hotel management and e-tourism.

Get to know Muslim Friendly Tourism

One of the most recognized modules of the programme is ‘Muslim Friendly Tourism’. This course is taught by Professor Javier Albarracín, expert consultant in Muslim markets and consumers, and promotes a touristic formula more inclusive with Muslim travellers, respecting their traditions, culture, and religion.

According to the latest studies, Muslim Friendly Tourism, which also goes by the name of Halal Tourism, is expected to move around $150 billion in 2022 and get close to $200 billion by 2025. Don’t miss the opportunity of specializing in this upward touristic trend.

If you want to have a first-hand review of the MBA and this specific module, you can listen to the testimonial of one of BEBS alumni, Wissal. For her, Muslim Friendly Tourism is a subject especially interesting for Muslim students, as they “take the knowledge learned to their countries and develop the industry in that specific way”.

If you would like to find out more about the MBA in International Tourism and Hospitality Management, you can take a look at the programme on our website. There you can request assessment with one of our Student Advisers and receive the brochure with all the information about the programme.