SPAÑOL - MASTER IN INNOVATION & TOURISM MARKETING (1)
Master

Coming soon: Official Double Master´s Degree in Innovation and Tourism Marketing

Take the next step in your professional career in tourism. Learn cutting-edge skills in technology and creative marketing from industry experts. Learn the tools to lead, innovate, and excel in the dynamic tourism industry.
SPAÑOL - MASTER IN INNOVATION & TOURISM MARKETING (1)
Master

Coming soon: Official Double Master´s Degree in Innovation and Tourism Marketing

Take the next step in your professional career in tourism. Learn cutting-edge skills in technology and creative marketing from industry experts. Learn the tools to lead, innovate, and excel in the dynamic tourism industry.

Dream of leading change in one of the world’s largest industries? This is your chance.

Barcelona, a global hub for tourism, consistently ranks among the top 5 cities for innovation and the top 4 for tourism, making it the ideal place to start. International tourism is expected to grow by over €2 trillion in the coming years, with an annual growth rate of 4.3%. Digital innovation and personalized marketing are key drivers of this expansion, and Spain, as a global leader, is at the forefront.

Our official Double Degree Master’s program equips you with the expertise to navigate this rapidly evolving industry. Learn from industry experts, stay ahead with cutting-edge strategies, and immerse yourself in a multicultural environment that will prepare you for a thriving career in tourism and innovation.

BEBS is an organization supported by the Spanish Government, offering globally recognized higher education. It is also a member of the Association of Business Schools in Spain (AEEN) and the European Union of Private Higher Education (EUPHE). Our partner university, Universidad Católica de Murcia (UCAM), was ranked among Spain’s top 25 by Forbes in 2024 and other international rankings.

This MBA offers dual accreditation, granting you a degree from BEBS and an Official Master’s from UCAM, enabling you to advance your professional career or pursue a PhD.

Format

This program is exclusively online
Online
Language
English or Spanish
Duration
12 months
Credits
60 ECTS
Tuition fee*
Start date
To be confirmed

Ask your Student Advisor about our interest-free payment plans

Modality

This program is exclusively online
Language
English or Spanish
Duration
12 months
Credits
60 ECTS
Tuition fee*
Start date

Program Curriculum

We employ a practical and deeply innovative educational approach, designed to shape you into a standout professional.

Under the guidance of experienced professors, you will engage with real-world case studies, actively putting theory into practice.

Common Subjects

  • Strategy & Globalization
  • Leadership and Human Resources Management
  • Operations Management and Trade
  • International Marketing
  • Financial and Economic Management
  • Entrepreneurship & Innovation
  • Business Game

Exchange ideas with students from other programs

During the first months of your studies, you will learn the basics of how to run a successful business from a multidisciplinary perspective

Coming soon: Official Double Master´s Degree in Innovation and Tourism Marketing

  • Innovation: A reality in the tourism sector
  • The new global tourism environment
  • Innovation applied to Tourism Business Models
  • Innovation and Creativity applied to the Generation of Value
  • Innovation applied to Tourism Processes
  • Innovation applied to the Management of Tourism Businesses
  • Technologies applied to tourism
  • The public support to the development of technology in tourism
  • Knowledge and Management of Customer and Markets
  • Innovation and Tourism Marketing Management
  • Theoretical and Practical Seminar
  • Final master's project
  • Internship

Focus on your field of specialization

It is now time to become an expert in your field by acquiring specific knowledge fundamental for advancing your career.

Specialization

  • Innovation: A reality in the tourism sector
  • The new global tourism environment
  • Innovation applied to Tourism Business Models
  • Innovation and Creativity applied to the Generation of Value
  • Innovation applied to Tourism Processes
  • Innovation applied to the Management of Tourism Businesses
  • Technologies applied to tourism
  • The public support to the development of technology in tourism
  • Knowledge and Management of Customer and Markets
  • Innovation and Tourism Marketing Management
  • Theoretical and Practical Seminar
  • Final master's project
  • Internship

Focus on your field of specialization

After the common subjects, it is now the time to become an expert in your field by acquiring specific knowledge fundamental for your professional development.

Your Final Project

Your final project may involve developing a business plan or analyzing a successful case study. The projects are overseen and guided by seasoned professionals in the field. Some of our students have transitioned into thriving entrepreneurs, thanks to the implementation of their final master’s projects.

Your Final Project

Your final project may involve developing a business plan or analyzing a successful case study. The projects are overseen and guided by seasoned professionals in the field. Some of our students have transitioned into thriving entrepreneurs, thanks to the implementation of their final master’s projects.

We strongly encourage our students to take advantage of the master’s project to push their limits, using it as a platform for entrepreneurial exploration.

Career Prospects

Positions you can apply to after this program

These roles

  • Product Manager
  • PhD, Researcher or Professor
  • Social Media Manager
  • Revenue Manager
  • Manager of Innovation and Tourism Technology
  • eCommerce Manager
  • Career in the public sector
  • Advisor in innovation, marketing and technologies for tourism
  • Marketing Director

Fully trained to

  • Successfully develop your own business in the tourism sector
  • Start or resume a career in the private sector, holding positions of responsibility in departments of general management, innovation, human resources, marketing or communication
  • Develop your career in the public sector e.g. in the planning and management of smart destinations
  • Advise public and private companies on the innovation, marketing and implementation of new technologies in the development of tourism projects
  • Begin your professional career in the area of teaching and research
Program Professors

Meet your professors

As a professor of innovation, tourism, and smart cities, Monica has worked with EIT InnoEnergy to create innovation ecosystems, connecting universities, industry, and government. She’s also taught at the University of Barcelona and collaborated with ESADE on their Elevator Pitch Program.

Javier is known for creating unforgettable experiences in tourism, hospitality, and academia, using data analysis for decision-making. He leads and develops Customer Experience Programs (CX) for hotels, boosting productivity and satisfaction. As a professor, he prepares students for the hotel industry with practical tools and researches the economic impacts and online reputation within the sector.

A distinguished Professor and Program Coordinator at George Brown College’s School of Hospitality Tourism Management in Toronto. Her journey encompasses roles as a Restaurateur for Canada’s iconic CN Tower’s 360 Revolving Restaurant, a Certified Chef, a Five-Level Certified Sommelier, an International Wine Judge, a Wine and Beverage Journalist, and an AGCO Licensed Import Agent.

She also serves as a Brand Ambassador for The Wines of Vinho Verde Portugal. Her current research based on Canadian Sparkling Wine has been published in academic journals in Canada and Europe. Beyond her professional achievements, she dedicates her time to philanthropy as the President of Grapes for Humanity Canada.

Doris has served the Board of Directors for The Canadian Association of Professional Sommeliers and currently serves the Canadian Association of Foodservice Professionals Board of Directors as Faculty Liaison.

She also holds the title of Gentle Dame, knighted by Chateau Magnol in Bordeaux, France.

Experienced traveler with a demonstrated history of working in the leisure, travel & tourism industry. A Consulting Professional focusing on the Development of Socially Responsible Tourism Experiences with Speaking and Writing expertise. An entrepreneur with a Doctorate in Social Sciences focused in The Impact of social media on the Tourist Experience from Royal Roads University dedicated to building awareness of Socially ethical tourism options for the Responsible tourist. Passionate about encouraging tourism activity leading to positive change.

Profesional focused in excellence, development and positioning performances. 
I created a New Culinary concept with a high impact on Revenue during my Melia Palacio de Isora stay. Through Strategic Thinking and Planning, I managed teams in a way that achieved results.  I am a customer-focused sales leader with a demonstrated history of sales and marketing experience in the business. History of establishing new territories and building relationships to form bonds and establish business commitments with customers. Increasing Revenue is the primary goal of any company, but in Hospitality Business, Revenue is related directly to the level of service that the company provides to their Guest.

Master Coordinator of BEBS Barcelona Executive Business School. 

Executive and Life Coach, HR Management Consultant. Has worked as a Professor and collaborator at IEBS, EUNCET, Polytechnic University of Catalonia, University of Vic and UAB. 

Her words tell everything about her work: 

“I have always believed, that when people are in an ethical, positive and trustworthy environment, when they feel good, passionate and happy, their results are spectacular”.

Co-founder of Someday Holiday, she coordinates the MBA in Tourism and Hospitality Management at BEBS. She is also a jury member at ESADE Business School. She has experience in tourism, education, and postproduction. She also holds a Master’s in International Business Management from UAB.

Extensive experience of 35 years in multinational companies, As integrated logistic manager for Spain and Portugal, and also as representative coordinator for Southern Europe business area, Replenishment purchasing and customer service manager, also expanding experiences in strategy, project management and HHRR. Hold an Operations Direction from ESADE and Management program (PDD) in IESE.

Academic Coordinator of the MBA in Business Innovation at BEBS. Head of Innovation Management at ACCIÓ – Government of Catalonia. Expert of Strategy, Change and Transformation and Innovation Ecosystem. teaches at BEBS, IED, EAE, and ESIC. Holds an MBA by ESADE.

Double Accreditation

This program has dual accreditation, one given by BEBS and the other by UCAM .

Master in Innovation & Tourism Marketing

from BEBS Barcelona Executive Business School

Official Master’s Degree in Innovation & Tourism Marketing

from UCAM

For professionals without a university degree: the requirement of a university degree may be waived for individuals with five years or more of relevant experience in the field of specialization of the program/master. However, candidates must also fulfill the specific entry requirements for the universities with which we collaborate.

Required Documents

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Up-to-date Resume (CV)
PDF File
Copy of Passport or ID
PDF File
Letter of Motivation
PDF File
Bachelor’s Degree
PDF File
Academic record
PDF File
IELTS 5.5
PDF File
IELTS 6.0
PDF File

Download the program brochure